The Toaster Challenge

toaster challenge

THE WINNING TEAM

  • GREG KEOGH, 
Grad Student, Mechanical Engineering Major
  • JACOB HAEGELE,
 Grad Student, Aerospace Engineering Major
  • RICHARD HENRY, JR., 
Junior, Civil Engineering Major





ABOUT THE CHALLENGE

Students were told that the “design department” created 5 unique toasters. Students had to choose the model they thought was the most sustainable. Next, they designed the packaging for that toaster to make it visually appealing to a “green” shopper, using limited supplies, including the box, colored paper, tape, glue, markers, pens, a ruler and scissors.

KEY TAKE-AWAYS

The toaster challenge taught the students to effectively collaborate in a team setting, apply critical and creative thinking to ambiguous problems and to construct & effectively communicate a customer “appropriate value proposition.” The packaging had to connect emotionally with the customer and inform them about product benefits. The judges chose the top package based on elegance, efficiency and whether or not it provided a clear value proposition to the customer.

 

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