The Toaster Challenge
THE WINNING TEAM
ABOUT THE CHALLENGE
Students were told that the “design department” created 5 unique toasters. Students had to choose the model they thought was the most sustainable. Next, they designed the packaging for that toaster to make it visually appealing to a “green” shopper, using limited supplies, including the box, colored paper, tape, glue, markers, pens, a ruler and scissors.
The toaster challenge taught the students to effectively collaborate in a team setting, apply critical and creative thinking to ambiguous problems and to construct & effectively communicate a customer “appropriate value proposition.” The packaging had to connect emotionally with the customer and inform them about product benefits. The judges chose the top package based on elegance, efficiency and whether or not it provided a clear value proposition to the customer.